Magento 2 Google Tag Manager

Magento 2 Google Tag Manager

Magento 2 Tag Manager setup tutorial for a seamless integration between GTM and your ecomemrce store.

Google Tag Manager for Magento 2 #

To install module you can use

Configure #

  1. Log in to the Admin Area.

  2. Hover over Stores on the Admin Sidebar.

  3. Then under Settings, click Configuration.

  4. Click on Sales then choose Google API.

  5. Expand the Google Analytics section, and configure:

    • Google API to Google Tag Manager.
    • Enable to Yes.
    • Account type to “Google Tag Manager”.
    • Container ID field - enter your GTM ID. (GTM-xxxxxx)
    • (Optional) Enable Content Experiments set Yes, if you are running content experiments.

  6. CLick Save Config.

Extension #

Module comes packaged and is enabled out-of-box, only needs to be Configured.

Install #

How to add Google Tag Manager to your Magento 2 store.

Setup #

Published: Dec 23, 2018. Updated: September 10, 2020.

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Tech

Technologies we work with

Magento is an open-source e-commerce platform written in PHP
PHP is a popular general-purpose scripting language that is especially suited to web development.
MySQL is an open-source relational database management system.
Redis is an in-memory data structure project implementing a distributed, in-memory key-value database with optional durability.
Varnish is an HTTP accelerator designed for content-heavy dynamic web sites as well as APIs.
Google Tag Manager is a free tool that allows you manage and deploy marketing tags on your website / app
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic
Elasticsearch is a search engine based on the Lucene library.